When you’re developing a website, whether you’re doing it personally or you’re turning to a professional web design company to do it, you have to consider what format you want the website to be in. Like any form of media, this is an important choice, and it could affect how everyone who visits your site views you and your company. Although there are many different methods of formatting your site, and different advantages to each method, not every format is right for you and your site. With this in mind, you have to consider what you need from your site, and how it will benefit you and your business. Examining and learning about the various methods of designing and developing websites is essential to choosing the design option that’s best for you, your company and the customers that will visit your website.
One aspect that needs to be considered when your website is being developed is mobile access; more and more people are turning to mobile devices to research and shop. With this knowledge, it’s smart to ensure that your website can be accessed from mobile devices. In this scenario, you have three choices; creating a separate mobile site, creating a native app, or making your entire website a responsive website. Since each of these methods have their own advantages and disadvantages to utilising them, it’s important that you examine them all carefully in order to make the best and most appropriate choice for you, your website and your company.
A responsive design website is a website that’s compatible with desktops and mobile devices. This of course means that, by investing in a responsive design website, you’re getting multiple websites for the price of one. When your customers attempt to access your website through mobile devices, they’ll see your responsive website, as long as they’re using up to date devices and browsers. From mobile devices to different sized windows and browsers on a desktop device, your customers will be able to view your website in the way you want it to be seen; your website will always be attractive, adaptable and easy for your customers to use. As well as being cheaper than investing in both a desktop website and a mobile website or native app, responsive web designs are easier to market.
While mobile websites need separate content from desktop websites to make them likely to rank higher on google, and a separate web address that your customers need to be redirected to, using responsive websites gives you the advantage of having only one website and URL that needs to be catered for. This means that you don’t need new content; it uses the same set of content in both desktop browsers and mobile devices, without the risk of being penalised by search engines for recycling content. It also means that it’s easier to manage both of the websites, as you only have one website to update and tend to rather than two. Responsive websites, while having some flaws, such as having to cater for both mobile and desktop users with only one site, are a solid choice for companies looking to push their services and products online.
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